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Sellers Don’t Lose Your Window of Opportunity

This is something in selling your home that you cannot regain as a seller and that is your Window Of Opportunity when you first put your home on the market.  The favorite saying of most homeowners is “let’s try it at a higher price I am not in a hurry”  well guess what, you as an owner just lost your Window Of Opportunity.  If someone is to buy your home, you must be aware of and buy into the concept of a “window of opportunity.”  This phenomenon means that when a home first comes on the market it attracts attention from those agents who are working with motivated buyers or those agents who are motivated by the price to go find one.  If any agent or their buyer believes that a house is poorly priced, it loses its opportunity and doesn’t draw their attention.  Basically, it gets written off from the beginning.  Once this happens it isn’t easy to get those agents or buyers back, even with a series of price reductions or home improvements.  First impressions are the original pictures framed in the mind and heart – they are usually lasting ones.  When memories and opinions get set, they are typically rough to change. 

The first time someone sees a property is called the “window of opportunity” because it’s the single best chance to create the impression that will sell the house.  Making the wrong impression will cost a seller time and money.  The longer it takes for the seller to realize this means more money out of their pocket.  First because the longer on the market the less appeal their home will have and also every month that goes by their puting more money into the house.  Buyers are always looking for value.  Regardless of the market they want the best property available at the lowest price.  Don’t be a homeowner who does not trust their realtor to be professional enough to be able to tell them the right price from the start. 

A good Realtor will know the market and what price to market the home to bring the highest price possible to their homeowners.  Listen to your Realtor when pricing your home for sale.  Don’t miss your window of opportunity you will never be able to get it back.

 Don’t lose your windown of opportunity

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Kathy WynnOffice: (718) 966-4000
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